US FTC’s rule banning fake online reviews goes into effect

Khan said that the rule will ‘protect Americans from getting cheated, put businesses that unlawfully game the system on notice, and promote markets that are fair, honest, and competitive’. — AP

WASHINGTON: A US federal rule banning fake online reviews is now in effect.

The Federal Trade Commission issued the rule in August banning the sale or purchase of online reviews. The rule, which went into effect Monday, allows the agency to seek civil penalties against those who knowingly violate it.