FILE PHOTO: Figurines with computers and smartphones are seen in front of Adobe logo in this illustration taken, February 19, 2024. REUTERS/Dado Ruvic/Illustration/File Photo
(Reuters) - Adobe on Tuesday added software tools that let its customers use artificial intelligence to create images based on its library of stock images, while still paying the original creators of those images.
Adobe, the company behind tools such as Photoshop that are widely used in the content creation business, has been rushing to add AI tools to its software as it faces image generation technology from newer firms such as OpenAI. Adobe's strategy has been to ensure that content it generates is legally safe to use in commercial work and to compensate artists.
The tools released Tuesday let customers start with a stock image from Adobe's collection then modify it with AI to meet their needs. The creator of the original image is compensated as if their unmodified original image was used.
Matthew Smith, vice president at Adobe for strategy, design and emerging products, said that while some Adobe users like to generate images from text prompts, many customers want conventional stock imagery modified a bit for their specific purpose.
"A majority of people still have a blank canvas problem," Smith told Reuters. "Generative AI is not replacing stock (imagery). It's not replacing creatives or contributors. It's enhancing and giving them more potential opportunity to increase their earnings."
(Reporting by Stephen Nellis in San Francisco; Editing by Cynthia Osterman)
