Netflix says 70 million users now watch shows with advertising

Netflix has priced its advertising-supported plan as a less-expensive alternative for cost-conscious users, a tactic that has produced steady growth. — Reuters

Netflix Inc said 70 million viewers are watching its shows with advertising every month, nearly double the total from May.

More than 50% of new subscribers are opting for Netflix’s ad-supported plan in the countries where it is available, Amy Reinhard, the company’s president of advertising, said in a blog post published Tuesday. The company is seeing "steady progress” across all 12 countries where the advertising plan is available.