People visit a Nintendo store in Shibuya district in Tokyo. Once confined to rectangular screens, chirpy plumber Mario and pointy-eared Princess Zelda are popping up in theme parks and toy stores as Nintendo goes all out to win non-gamer fans. — AFP
TOKYO: Once confined to rectangular screens, chirpy plumber Mario and pointy-eared Princess Zelda are popping up in theme parks and toy stores as Nintendo goes all out to win non-gamer fans.
It wasn’t always this way: for many years, the Japanese company shied away from promoting products or creating media other than video games.
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People visit a Nintendo store in Shibuya district in Tokyo. Once confined to rectangular screens, chirpy plumber Mario and pointy-eared Princess Zelda are popping up in theme parks and toy stores as Nintendo goes all out to win non-gamer fans. — AFP
(FILES) This photo taken on May 8, 2023 shows a display (C) for Japanese gaming giant Nintendo's long-running "Legend of Zelda" game series, at the company's official store in Tokyo's Shibuya district. Once confined to rectangular screens, chirpy plumber Mario and pointy-eared Princess Zelda are popping up in theme parks and toy stores as Nintendo goes all out to win non-gamer fans. (Photo by Richard A. Brooks / AFP) / To go with 'JAPAN-GAMES-BUSINESS-NINTENDO, FOCUS' by Mathias CENA
(FILES) This photo taken on January 13, 2023 shows a family taking pictures by the entrance during a preview of Super Nintendo World at Universal Studios in Los Angeles, California. Once confined to rectangular screens, chirpy plumber Mario and pointy-eared Princess Zelda are popping up in theme parks and toy stores as Nintendo goes all out to win non-gamer fans. (Photo by Chris Delmas / AFP) / To go with 'JAPAN-GAMES-BUSINESS-NINTENDO, FOCUS' by Mathias CENA
(FILES) This photo taken on October 22, 2020 shows a Mario figurine (C) from the video game franchise owned by Japanese company Nintendo sitting on display outside a shop in Tokyo. Once confined to rectangular screens, chirpy plumber Mario and pointy-eared Princess Zelda are popping up in theme parks and toy stores as Nintendo goes all out to win non-gamer fans. (Photo by Charly TRIBALLEAU / AFP) / To go with 'JAPAN-GAMES-BUSINESS-NINTENDO, FOCUS' by Mathias CENA
(FILES) This photo taken on September 24, 2024 shows visitors interacting with games during a media preview of the new Nintendo Museum, located inside a renovated old factory, in suburbs of Kyoto. Once confined to rectangular screens, chirpy plumber Mario and pointy-eared Princess Zelda are popping up in theme parks and toy stores as Nintendo goes all out to win non-gamer fans. (Photo by Richard A. Brooks / AFP) / To go with 'JAPAN-GAMES-BUSINESS-NINTENDO, FOCUS' by Mathias CENA
(FILES) This photo taken on September 24, 2024 shows large console-shaped pillows in the gift shop during a media preview of the new Nintendo Museum, located inside a renovated old factory, in suburbs of Kyoto. Once confined to rectangular screens, chirpy plumber Mario and pointy-eared Princess Zelda are popping up in theme parks and toy stores as Nintendo goes all out to win non-gamer fans. (Photo by Richard A. Brooks / AFP) / To go with 'JAPAN-GAMES-BUSINESS-NINTENDO, FOCUS' by Mathias CENA
(FILES) This photo taken on January 13, 2023 shows a guest taking a photo with Mario during a preview of Super Nintendo World at Universal Studios in Los Angeles, California. Once confined to rectangular screens, chirpy plumber Mario and pointy-eared Princess Zelda are popping up in theme parks and toy stores as Nintendo goes all out to win non-gamer fans. (Photo by Chris Delmas / AFP) / To go with 'JAPAN-GAMES-BUSINESS-NINTENDO, FOCUS' by Mathias CENA
