Everybody loves Fred: How America fell for a data tool


Keith Taylor is an assistant vice president at the St. Louis Fed and is considered to be the father of modern Fred (Federal Reserve Economic Data). Fans post about him on social media. Swag bears his name. College professors dedicate class sessions and textbook sections to him. Meet Fred, a 33-year-old data tool that has become the economics world’s most unlikely celebrity. — The New York Times

Fans post about him on social media. Swag bearing his name sells out on the regular. College professors dedicate class sessions and textbook sections to him. Foreign government officials have been known to express jealousy over his skills, and one prominent economist refers to him as a “national treasure”.

Meet Fred, a 33-year-old data tool from St. Louis, and the economics world’s most unlikely celebrity.

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