Different content regulations and lack of English support could mean short-lived American-fuelled growth for suddenly popular alternative platform. — SCMP
Analysts are predicting that a recent surge of Americans flocking to the Chinese social media platform RedNote – also known as Xiaohongshu – could be short-lived, as users soon find its content regulations differ sharply from those on TikTok US.
The sudden migration to RedNote is largely seen as a protest against a US law set to take effect on January 19, banning TikTok stateside unless it is sold to a non-Chinese buyer.
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