In 2022, 26% of 13-24 year-olds were already listening to podcasts on TikTok, according to data from Edison Research. — AFP Relaxnews
Young podcast listeners are increasingly turning to the TikTok social network to listen to their favorite audio shows – a trend that's been on the rise since 2022.
In fact, 30% of 13-24 year-old US weekly podcast listeners have already turned to the Chinese platform to listen, according to the latest survey by Edison Research.
