According to a study carried out by Transistor.fm among over 100 podcast listeners aged 13 to 29, 56% of Gen Zers use Spotify to access their audio programs. — AFP Relaxnews
Whether listening to learn, for entertainment or simply to relax, podcasts have become a true daily companion for Generation Z. While younger people are generally fond of video, a recent study has found that 76% of Gen Zers prefer audio-only formats, going against the general trend.
YouTube may be the preferred platform for podcast listeners in the US, but Generation Z is an exception, it seems. According to a study carried out by Transistor.fm among over 100 podcast listeners aged 13 to 29, 56% of Gen Zers use Spotify to access their audio programs. This percentage is up on 2021, when only 47% opted for the Swedish streaming platform.
