Some customers in Australia and New Zealand can already use the tool, which is only available on iOS devices. The test will soon expand to several markets, including the US, Netflix said. — Photo by Thibault Penin on Unsplash
Netflix Inc. is testing new search technology for subscribers that employs artificial intelligence to help them find TV shows and movies, expanding its use of the technology.
The OpenAI-powered search engine lets customers look for shows using far more specific terms, including the subscriber’s mood, for example, the company said. It will then recommend options from the company’s catalog.
