Google is twice a monopolist. Fixing it will be the hard part


The US Justice Department will likely push for the company to make sweeping changes to its advertising business. — AFP

Alphabet Inc’s Google has been found by two US federal judges, in less than a year, to have illegally monopolised critical parts of the Internet.

Now the US Justice Department will likely push for the company to make sweeping changes to its advertising business. That includes forcing the sale of key technology including the ad exchange that matches buyers and sellers of online ads, to reduce the control Google has over how the web’s independent publishers make money. And in another case involving search, Google might have to sell its Chrome browser.

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