Perodua expects highest ever sales despite a challenging year

Aminar said collective market share of the non-national makes in the country had surpassed those of the national makes, namely, Proton and Perodua. In view of this, he said Perodua had put in place a new five-road map to remain competitive as the local automotive sector becomes increasingly liberalised. (Pic shows Perodua president and chief executive officer Datuk Aminar Rashid Salleh (left) with chairman Tan Sri Asmat Kamaludin at the launch of the company

PETALING JAYA: Perusahaan Otomobil Kedua Sdn Bhd (Perodua) has set a year-on-year sales target growth of 6% to 208,000 units for 2015, its highest ever, despite expecting a “challenging year” this year.

President and chief executive officer Datuk Aminar Rashid Salleh said the growth would be driven by continued strong demand for the company’s Myvi and recently launched Axia models.