Wrong message: A shopper checking the food label on a product. The ‘no palm oil’ label campaign in France and Belgium implies that avoiding the purchase of products containing palm oil somehow is beneficial to the environment as well as to personal health, a misconception that MPOC seeks to rectify. – Stock photo
MPOC’s educational campaign in France and Belgium is paying off
IN September, MPOC launched an information campaign in France and Belgium to combat negative perception of palm oil. How has that fared so far?
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