Crocodiles, bats, rats – Malaysia has plenty of endangered animals that would love a job as a mascot. But even in the tourism industry, looks matter. Sadly these beasts just aren’t as cute or cuddly as a monkey with a very big nose.
Being a mascot is hard work: You’ve got to be a good luck charm, cheerleader, goodwill ambassador, look great in a costume and sell a lot of merchandise. All creatures great and small are for the most part perfect for the job – though there have been strange pairings done in the name of marketing. Reptiles, amphibians and creepy crawlies have been called on to peddle products from beer to insurance. So turning to the Proboscis monkey to entice the world to Visit Malaysia in 2014 is a hip choice.
Already a subscriber? Log in.
Subscribe or renew your subscriptions to win prizes worth up to RM68,000!
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
