They're a hit! The IAmElemental toy action figures, aimed at young girls and wielding "everyday superpowers", have doubled the toymakers' Kickstarter campaign target in less than three days after it was launched.
A new breed of female superhero toys seeking to empower girls with earthy values and they are taking the Internet by storm.
IAmElemental is a new range of action figures designed for young girls which aims to foster creativity and change the perception of superpowers.
Already a subscriber? Log in.
Get 30% off with our ads free Premium Plan!
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!
