SMART MARKETING: IDC's Daniel Pang says that high-end smartphone vendors need to come up with innovative marketing techniques to compete against the onslaught of Chinese and Taiwanese smartphone vendors.
Based on a report by IDC, high-end smartphone vendors like Apple and Samsung are likely to find it more difficult in 2015 to compete in the high-end smartphone segment.
Chinese and Taiwanese smartphone vendors will continue to drive down prices with devices that have equally high-end specifications but lower prices.
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