Ad expenditure for 2015 falls to RM13.6bil


PETALING JAYA: Advertising expenditure (adex) for the full-year 2015 fell by 3% to RM13.63bil from the previous year, according to data released by Nielsen.

The medium that recorded the highest growth in ad spend was cinema, growing 42.9% to a market share of 0.5% in 2015 from 0.3% in the previous year.

Subscribe or renew your subscriptions to win prizes worth up to RM68,000!

Monthly Plan

RM13.90/month

Annual Plan

RM12.33/month

Billed as RM148.00/year

1 month

Free Trial

For new subscribers only


Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!

   

Next In Business News

Ringgit to trade in tight range of 4.46-4.48 versus US dollar next week
Reaping the Max from streaming
The ringgit recovery
EQ expands to Thailand
RHB, CGC in LCTF portfolio guarantee deal
Market struggles to find direction
Singapore playing roulette with casino licensing
Bidding big on Malaysian art
Inflation rises slightly in October
Building a firm facade

Others Also Read