Petron petrol station. Reporter Joseph Chin. .-Art Chen/ The Star.
PETALING JAYA: Petron Malaysia
Refining and Marketing Bhd aims to sign up 1 million Petron Miles cardholders annually, driven by the strong demand especially during the promotional period.
Its head of retail business, Faridah Ali, said as at Dec 31 last year, the downstream oil market provider had signed up almost two million members.
“Normally, when we introduce the promotion, the number of people who wanted to become Petron Miles cardholders will increase,” she told reporters after the company’s ‘Supermarket Sweep 2016’ challenge in Petaling Jaya on Friday.
The event, now in its second year, has increased the value of the prizes to RM140,000 worth of grocery items from its initial run of RM50,000.
It now also has more families participating and in additional locations, namely Johor Baru, Prai and Kota Kinabalu, besides Kuala Lumpur.
She said during the “Supermarket Sweep 2016” challenge promotional period from June 15 to Aug 14, 2016, Petron managed to register close to one million members.
The members earned automatic entry for each RM50 spent on fuel at participating Petron service stations, she said.
“We are pleased with the tremendous response to this event and wanted more families to win,” she said, adding that Petron planned to make it an annual event, based on customer feedback and demand.
Faridah said Petron had opened 10 new petrol stations, with another 10 still under construction.
Meanwhile, at Friday’s event, Petron rewarded five grand and five consolation prizes to the families.
The grand prize winners will take back RM5,000 worth of groceries and consolation prize winners RM3,000 at the Tesco supermarket. - Bernama
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