Proton has maintained its no.3 position, after it overtook Toyota in October
“Perodua indicated it may raise ASP, while Mazda plans to raise its ASP by 3-5% in 2017. We do not expect this to have a major impact on marques like Mazda with its a mid-to-high income consumer base. But it could be negative for Perodua as its low-income consumer base is more sensitive to price hikes,” the research house noted.
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