Maersk to expand online freight booking after partnering Alibaba

BEIJING: Maersk Line, the world largest sea box carrier, is looking for more alliances in China for online freight booking following a test programme in association with e-commerce giant Alibaba Group Holding Ltd.

Introduced in December, the Internet-based service Cangweibao allows exporters to reserve Maersk’s boxes against a deposit. The carrier, owned by Copenhagen-based A.P. Moller-Maersk A/S, is now looking to extend the programme to help gain smaller customers who otherwise might get squeezed out by the biggest manufacturers, according to Mike Fang, Maersk Line’s chief for Greater China.