PETALING JAYA: Despite the fragmentation in the outdoor advertising or out-of-home (OOH) segment, the prospects for this year for the segment look bright.
Industry players attribute the favourable outlook to the relaxation of travel restrictions which they view as a catalyst to increase more traffic on the roads.
Already a subscriber? Log in.
Get 30% off with our ads free Premium Plan!
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!