Can't quit Facebook? Researchers have found the reasons why

If you've ever tried taking a break from Facebook, or quitting the site altogether, only to find yourself logging back on just a few hours later, a newly published study by researchers from Cornell Information Science at Cornell University, USA, may have found the reasons why.  

An article published on Cornell University's website describes how the team of researchers looked at more than 5,000 surveys completed by participants taking part in the Dutch project, 99 Days of Freedom. The ongoing project invites Facebook users to give up the social networking site for a period of 99 days, or longer if they wish.