Jack Ma beat Jeff Bezos into grocery stores. Now China’s richest man is again showing his rival the way by targeting 6 million mom-and-pop shops, the biggest test yet of a vision to reinvent physical retail.
Ma’s Alibaba Group Holding Ltd is prepping for Singles’ Day – an annual Nov 11 online shopping fiesta dwarfing Black Friday and Cyber Monday that Citigroup Inc estimates could generate a record 158bil yuan (RM99.96bil) of sales. This year comes with a twist: the e-commerce titan has enlisted 10% of China’s convenience stores, about 600,000 outlets, to hawk goods and get billions of parcels shipped to customers nationwide.