Uber. Airbnb. Etsy. Innovations with new business models and new technologies – or companies that exploit old technologies in new ways – are emerging on an almost daily basis. And the most disruptive enterprises don’t gradually displace the incumbents.
They reshape entire industries, swiftly obliterating whatever stands in their way. So how are C-suite executives tackling the threat of competition from companies with very different business models? Or ones from adjacent sectors moving into their businesses?
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